DeveloperWeek 2018 is a wrap! Thank you all for making 2018 our best event yet. #DEVWEEK2018 had record numbers of attendees, exhibitors, speakers and hackathon teams last week in Oakland...
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“If you build it, they will come” is not a reliable product philosophy. Never assume developers are ready to adopt your product. It takes a significant amount of research, marketing, and redesign to create a fail-proof product that developers will want. Here are three methods to get developers to adopt…
Marketing to developers takes a certain finesse. Consider what experts have to say about marketing to developers: “Developers are savvy consumers and they’re typically turned off by traditional online advertising efforts.” – TechStars “…developer marketing is an oxymoron. Developers hate marketing.” – APIgee “Faking it is very hard with developers….
By 2025, there will be 25 million developers in the world. And not just in tech companies. Every modern business has a software element, employing developers to create innovative products and services. But developers today are both buyers and influencers. A podcast on venture capitalist firm Andreessen Horowitz describes the…
Ten years ago, IT managers were leading tech teams. But in today’s fast-paced, innovative tech landscape, a new leader is coming of age: the Dev Manager. More than a Product Manager Development Managers are leading groups of software developers, supervising their team’s work as they develop web applications, network systems,…
As we enter the era of Internet of Things, developers need training to code for interconnected smart devices. It is the next technology revolution, according to the Toptal Engineering Blog. Developers creating apps and software with IoT capabilities need to focus on four key features: No. 1: Interaction with multiple…
Dev Managers, take note: Ongoing learning and professional growth is so important to developers that they would take a job with development opportunities over a job with higher pay. Managers should incentivize their developers with training because developers today are frequently recruited and open to changing jobs, even if they’re…
Code quality is suffering, and software developers and their Dev Manager don’t agree where the responsibility lies. A recent study by CAST Software found that enterprises are releasing apps with poor line code quality for “mission critical” functions, particularly in financial organizations that are managing sensitive, private data. There’s a…
When API developers and software architects from all over the world converged in San Francisco, they had a lot to say about the right and wrong ways to manage an API project. Many enterprises are now starting to leverage APIs to cloud-enable their application architectures. This is not necessarily an…
