How to Market to Developers

Marketing to developers takes a certain finesse. Consider what experts have to say about marketing to developers: “Developers are savvy consumers and they’re typically turned off by traditional online advertising efforts.” – TechStars “…developer marketing is an oxymoron.  Developers hate marketing.” – APIgee “Faking it is very hard with developers….

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How to Sell to Developers

By 2025, there will be 25 million developers in the world. And not just in tech companies. Every modern business has a software element, employing developers to create innovative products and services. But developers today are both buyers and influencers. A podcast on venture capitalist firm Andreessen Horowitz describes the…

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